Some of us, myself included, cried foul when it was announced that NFL Football on Twitter would not be streamed in Canada. What made matters worse was that the games would be available in every other country besides Canada. Talk about salt in the wound for this sports fan. On September 15, the day Twitter would […]
If you tuned into the Canada vs. Czech Republic game on Friday night, you likely noticed a new innovation the NHL is testing for the tournament. Instead of seeing in-venue rinkboards, viewers on TV were served digital rinkboards with one brand owning all visible rinkboard real estate for a period of time during the broadcast. It […]
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The World Cup of Hockey returns this weekend for the first time in 12 years. There’s two new teams (North America and Europe), new technologies (to put it in perspective, Twitter launched in 2006) and the NHL is using the tournament as an opportunity to test drive new ideas and initiatives. Despite not existing in […]
Have you heard about the Invictus Games? Officially launched in March 2014 by Prince Harry, the Games are built around armed forces athletes that have experienced life-changing injuries. This Paralympic-style event will take place in Toronto Sept. 24-30, 2017. We reached out to Invictus 2017 and were put in touch with their CMO Steve Wallace. He […]