4.29 Million Canadians Watch Senators Game 7

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Sensational Game 7 TV ratings

Despite having trouble selling out at home during the playoffs, the Senators captured the attention of Canadian hockey fans during their Eastern Conference Final matchup against Sidney Crosby and the Pittsburgh Penguins. 4.29 million tuned in to Sportsnet and CBC for Game 7 of the series last week – the biggest audience of the 2017 Stanley Cup Playoffs to date and the most-watched Senators postseason game in franchise history. According to Sportsnet, 11 million Canadians watched some part of the game last night, with a peak audience of 4.71 million fans tuning in at 11:27 p.m. ET as the game entered double overtime.


44,699 Fans Attend 2017 Memorial Cup

It was a memorable week for the host Windsor Spitfires as they defeated the Erie Otters 4-3 in the final to claim their third Memorial Cup since 2009. Despite the Spitfires’ success, attendance was down 14,051 fans compared to last year’s 58,750 total in Red Deer, even though both have comparable arena capacity. Overall, attendance in Windsor was the lowest for a Memorial Cup in the past five years, with potential reasons for the empty seats ranging from ticket prices to the Spitfires early exit in the OHL playoffs.


Introducing This Year’s 5 to Watch Winners

Congrats to Andrew Agro (New York Jets), Atila Ozkaplan (NBC Sports Group), Catherine Gosselin-Després (Canadian Paraolympic Committee), Jordan Vader (MLSE), and Lisa Ferkul (Scotiabank) on being named this year’s 5 to Watch Award winners. The 5 to Watch Awards are presented annually to five Canadian sports business professionals who have achieved remarkable career success prior to their 40th birthdays. In addition, Dan MacKenzie was named the recipient of the 2017 Alumni Achievement Award for graduates of the Sport & Event Marketing Program at George Brown College. Sports Business Canada looks forward to joining over 400 sports business professionals on June 22 to network and celebrate the winners.


Cashing in on Crosby

Great Big Read from Dan Robson on the business side of Sidney Crosby’s career – from signing his first large contract with Gatorade for $300,000 CDN over three years to becoming the NHL’s top annual endorsement earner.


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Sports Business Canada

Covering the top stories at the intersection of sports and business in Canada.