Scotiabank Centre: Behind the Deal

By Maria Jurewicz It was a few weeks ago that news broke about Halifax Metro Centre’s newest and biggest sponsorship – after over 35 years, Atlantic Canada’s largest sports and entertainment venue was finally getting a naming rights partner. It had long been speculated that Halifax Metro Centre (HMC) would finally sell its name to a corporate partner, […]

Read More

Tweeting for Gold

Viewers of the Sochi Winter Olympics came out in droves, consuming the Games on any screen they could get their hands on. Epic comebacks, heart-wrenching stories and herculean performances kept Canadians glued to our screens. Despite an inconvenient nine-hour time difference between Sochi time and Eastern Standard, mobile and online streaming were at an all-time high, and TV […]

Read More