Podcast Ep. 09 – Belleville Senators COO Rob Mullowney

belleville-senators-rob-mullowney

Rob Mullowney joins the podcast to talk all things Belleville Senators ahead of the team’s inaugural season, including the team’s recently released logo and jerseys and the on-going renovations at Yardman Arena.


Rob has worked 12 years in the AHL and was part of the 2010 Olympic Winter Games award-winning sponsorship and marketing team that raised a record $760 million in sponsorship. In 2013, Rob was named the winner of the AHL’s Ken MacKenzie Award, presented to the league’s top marketing executive and in 2014, the St. John’s IceCaps, where Rob was VP Operations, were presented the AHL President’s Award as team of the Year for excellence in overall operations of a franchise. 

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Show notes:

  • Rob was named the Chief Operating Officer of the Belleville Senators in October 2016.
  • Given that the Bay of Quinte is a big geographic region, the team has made a point of getting out to as many communities as possible over a short period of time.
  • The team’s recently unveiled identity reflects the City of Belleville and the Bay of Quinte, while still having a connection to the parent club, the Ottawa Senators. In addition to the logo and jerseys, the team also unveiled a inaugural season patch which uses the City of Belleville’s emblem.
  • The Ottawa Senators “heritage” jersey is a #1 seller and that influenced the Belleville Senators jersey design. The team’s logo and jerseys have been well-received by fans and media.
  • The Yardman Arena renovation has been exciting but also challenging due to the scale and timeline. A positive for Rob has been their ability to influence the design to not only benefit the hockey team, but also the fan experience.
  • Rob talked about the tremendous strides that have been made to the product and player development at the AHL level since he first started working in the league to now. He also talked about fans being more sophisticated and aware of what teams are doing in other markets thanks to social media.

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