Could the NFL and CFL Ever Merge? In an excerpt from “Sports Are Worth How Much!? And Other Questions in Pro Sports. Answered (Kind Of).”, author Justin Bedi explores this idea in all its absurdity and potential wisdom.
This week on the digest, Tim Hortons sponsors SportsCentre with Jay and Dan, Blue Jays surpass 1 million fans, NHL TV viewers skew older, and four sports business execs make Twitter Canada’s #40toFollow.