Guest Post: Unlocking the Magic in Brand Partnerships

In this guest post, Chris Dunne shares highlights from a recent Toronto Region Board of Trade Young Professionals Network event where Jordan Vader and Aalum Jaffer from MLSE discussed how to unlock the magic in brand partnerships. This post originally appeared on The Sponsorship Space. Partnership. It’s a term that continues to grow in popularity among marketers, particularly […]

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Guest Post – 2017 Preview: Canada’s 150th marking its place in Sport

In this guest post, Ginelle Polini from sportstrategies.ca provides a preview of major sporting events happening in Canada this year.  2017 is set to become a milestone for Canadians. Not only is the country celebrating its sesquicentennial, or 150th birthday, but this year also has some marquee sports events fixed into the calendar. From historic annual […]

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