Pros and Cons: Connor McDavid

In December, Reebok-CCM signed Erie Otters forward Connor McDavid of the Ontario Hockey League (OHL) to a five-year endorsement agreement. McDavid is 15-years old, and is the third player to ever gain exceptional player status, thus allowing him to play in the OHL before his 16th birthday. By all accounts, McDavid is the next Sidney […]

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Are Canadian NHL Fans Lockout Proof?

In 2008, as the worst recession since the Great Depression crippled the economy of the United States, many economists harped that the entertainment industry – and more specifically, professional sports – was “recession proof.” Right or wrong, and I’d describe professional sports as being more so “recession resistant,” it was the foundation for a worthwhile […]

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