AJ Lee from Pro Stock Hockey shares a few hits and misses among the adidas NHL jersey redesigns.
This week on the digest, Tim Hortons sponsors SportsCentre with Jay and Dan, Blue Jays surpass 1 million fans, NHL TV viewers skew older, and four sports business execs make Twitter Canada’s #40toFollow.
In this guest post, Chris Dunne shares highlights from a recent Toronto Region Board of Trade Young Professionals Network event where Jordan Vader and Aalum Jaffer from MLSE discussed how to unlock the magic in brand partnerships. This post originally appeared on The Sponsorship Space. Partnership. It’s a term that continues to grow in popularity among marketers, particularly […]