This week on the digest, Tim Hortons sponsors SportsCentre with Jay and Dan, Blue Jays surpass 1 million fans, NHL TV viewers skew older, and four sports business execs make Twitter Canada’s #40toFollow.
In this guest post, Chris Dunne shares highlights from a recent Toronto Region Board of Trade Young Professionals Network event where Jordan Vader and Aalum Jaffer from MLSE discussed how to unlock the magic in brand partnerships. This post originally appeared on The Sponsorship Space. Partnership. It’s a term that continues to grow in popularity among marketers, particularly […]
A weekly digest of the top Canadian sports business news, tweets, and more. All links are curated by hand by the Sports Business Canada team. Posted every Sunday/Monday. Submit your links to email@example.com. Blue Jays Ratings The Jays started the week off right by clinching a berth in the ALCS. It’s being said that 13.4% of Canadians […]