Hockey Night in Canada scores most-watched season premiere since 2013

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NHL opening week a hit on Hockey Night in Canada, Sportsnet

The NHL’s back, and—thanks at least in part to no Blue Jays, the hype around the league’s young stars (McDavid, Matthews, et al), and the Leafs being relevant again—so are Canadian TV viewers.


A sign of the times in Vancouver

As most Canadian NHL teams are on the rise, the Canucks are facing a rebuild and, naturally, that’s resulting in more empty seats than usual. The on-ice product is an obvious reason for the attendance woes, but others believe ticket prices are to blame. Through four home games, the Canucks are averaging 17,200 fans per game at Rogers Arena, which seats 18,910 for hockey. If that rate continues, it will mark the team’s lowest season average attendance since 2001 when they averaged 17,712 fans.


Livin’ on the Edge

The newest NBL Canada team now has an identity. On Monday, the St. John’s Edge unveiled their name, logo, and jerseys. The moniker Edge is inspired by the team’s location as St. John’s is the most easterly point in North America and located on the edge of the Atlantic Ocean. The team’s colours will be predominantly navy blue, white, and gold—inspired by both the city’s sports history and the Newfoundland & Labrador flag. The Edge will open their inaugural season on the road on November 18th.


DAZN puts in a call for support

Six weeks into the NFL season, live streaming service DAZN has caved to public pressure and is providing relief to NFL fans across the country.

Furthermore, the company appointed Paulo Senra as Head of Public Relations Canada. He joins DAZN after two and a half years at the CFL, where he worked on the delivery of major announcements as well as helping their communications reach new, diverse and growing audiences.


Homecoming Weekend in Regina

Move over Winter Classic. As part of the team’s 100th anniversary, the Regina Pats will be hosting two outdoor games at Mosaic Stadium in February 2018. Saturday night will see up to 50 former NHL greats, including 14 Hall of Famers, lace up their skates in the All-Star Celebrity Classic. Sunday will feature one of the WHL’s top rivalries as the Regina Pats take on the Moose Jaw Warriors in the Outdoor Classic.


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Sports Business Canada

Covering the top stories at the intersection of sports and business in Canada.