A weekly digest of the top Canadian sports business news, tweets, and more. All links are curated by hand by the Sports Business Canada team. Submit your links to firstname.lastname@example.org.
Game 6 in Toronto draws 3.47 million viewers
What a difference a year can make as NHL first round action reached 22.2 million Canadians over the past two weeks on Sportsnet and CBC. According to numbers released by Numeris, the most watched game was Game 2 between the Leafs and Caps with an average audience of 3.64 million viewers, followed by Game 6 which drew 3.47 million viewers. The five series featuring Canadian teams averaged 1.8 million viewers per game, while the overall average audience for all of Round 1 was 1.3 million viewers.
— Sportsnet PR (@SportsnetPR) April 24, 2017
Twitter is the home for TV conversation, so it’s no surprise that big TV numbers for Leafs first round games translated into a ton of chatter on the platform. Considering the Leafs have struggled since social media became mainstream, and have arguably been without a franchise player since Mats Sundin departed in 2008, we’re seeing for the first time the power of the Leafs brand on social media when the team is relevant.
— Twitter Sports CA (@TwitterSportsCA) April 24, 2017
Raptors leading NBA in branding
The Raptors hit marketing gold with We The North and they show no signs of slowing down. The team turned heads last year with elaborate t-shirt designs covering the seats at the Air Canada Centre during the playoffs – from a giant Maple Leaf to YYZ spelled out in black and white – and this year they’re continuing the tradition. Shannon Hosford and Dustin Rideout with MLSE shed light on the process.
— CBC Sports (@cbcsports) April 17, 2017
— Def Pen Hoops (@DefPenHoops) April 15, 2017
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