From Coast to Coast: Ranking the Canadian Premier League Club Crests

It’s been a very busy year for the startup Canadian Premier League (CPL). Back in January, David Clanachan and Paul Bierne were named the league’s first commissioner and president respectively. In April, the CPL unveiled their new logo and announced teams would be revealed on an almost weekly basis throughout the summer. Four months later, the CPL officially has seven teams spanning the country from Halifax, NS to Victoria, BC.

The CPL’s internal creative team, led by Roy Nasrallah who is now the CPL’s VP of Marketing, was tasked with developing a brand identity for each member club that would resonate with fans. Throughout the creative process, the league’s group of cultural experts met with hundreds of supporters, players, volunteers, politicians, and business leaders. The result: seven unique identities, crests and colour schemes reflective of their home region.

For fun, our team at Sports Business Canada ranked all seven crests. Who came out on top? Read the results below and let us know your favourite on Twitter @SportsBizCanada.

Most mentions of #CanPL hashtag

  1. April 27, 2018 – logo and league details press event
  2. January 10, 2018 – David Clanachan named commissioner
  3. June 8, 2018 – FC Edmonton are introduced as the league’s 5th club

Most mentioned CPL teams in 2018

  1. FC Edmonton
  2. HFX Wanderers FC
  3. Valour FC

Editor’s note: Let’s be honest, they’re all great. Congrats to everyone involved in the creative process. The time, energy, and attention to detail dedicated to each brand identity is evident, and the rollout was first-class. If club introductions are a sign of things to come, professional soccer in Canada is in good hands!

Our Thoughts


 

“Great colours, modern design but still clearly a soccer crest. Doesn’t shy away from being modern, and does it well. Could be a beer label, and would probably be tasty.”

 

 

– Brandon Copeland on Valour FC

 

 

“I’m a big fan of the colour palette and the design integration of BC’s iconic furs, combined with the shape of Vancouver Island.”

 

 

– Chris Dunne on Pacific FC

 

 

“Nice use of blue, like the interplay between F and C. Not good enough to be in the top 3, not bad enough to be bottom 3. Basically Edmonton personified as a logo.”

 

 

– Jeffrey Lush on FC Edmonton

 

 

“Simple, yet classic. In terms of design and colours, it’s definitely the most traditional of the logos, and that’s not a bad thing. ‘Calgary Red’ is a great energy colour.”

 

 

– Adam Puddicombe on Cavalry FC

 

Our Rankings


The ranking system was as follows: 7 points for #1, 6 points for #2, 5 points for #3, and so forth.

Adam Puddicombe

Jeffrey Lush

Chris Dunne

Brandon Copeland

Total Points

Logo Story

#1

#2

#1

#1

27

Logo Story

#3

#1

#5

#3

20

Logo Story

#2

#7

#3

#2

18

Logo Story

#6

#3

#2

#5

16

Logo Story

#4

#4

#7

#4

13

Logo Story

#5

#5

#4

#6

12

Logo Story

#7

#6

#6

#7

6

The winner…


The consensus #1 logo was the HFX Wanderers. The Wanderers emblem pays tribute to the city’s rich history and idyllic setting on the sea. The sharp of the emblem’s is inspired by the iconic Halifax Citadel. The Macdonald Bridge is a focal point uniting Halifax and Dartmouth. The Atlantic Ocean is featured prominently with the letter ‘W’ woven in the club’s name through its blue waters. The anchor at the base of the emblem is a nod to the region’s colourful nautical history.

 

“Unique shape, great colours, very reflective of the city. Stands out and is identifiable from a distance, but it is incredibly detailed up close. Note: From Halifax, bought merch already, I acknowledge bias but I truly think it’s the best.”

 

 

 

“Modern and stylistic design, yet rooted in the city’s soccer heritage and tradition. It’s a great name, a great look, and a great story. Number one.”

 

 

About the Canadian Premier League

Canadian Premier League (CPL) is Canada’s professional men’s soccer league set to debut in spring 2019. Playing in world-class and unique venues, and partnering with strong community-led ownership groups, The CPL is a league for Canadians by Canadians that will bring professional soccer to communities across our great country. For updates and more information, please go to CanPL.ca. Connect on Twitter: @CPLsoccer and #CanPL

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