Record-breaking Invictus Games in Toronto

A weekly digest of the top Canadian sports business news, tweets, and more. All links are curated by hand by the Sports Business Canada team. Submit your links to

Get a signed copy of Anchorboy!

Sign up to the Sports Business Canada mailing list before October 8th, 2017 and be entered to win a signed copy of Jay Onrait’s Anchorboy. Random draw will take place on October 10th, 2017.

Record-breaking Invictus Games in Toronto

The Invictus Games Toronto 2017 concluded on September 30th after a week of competition that featured more than 500 competitors from 17 nations participating in 12 adaptive sports. The third edition of the Invictus Games was record breaking, from the largest number of participating nations and competitors, to the highest-record social media engagement, to an unsurpassed number of spectators. In total, overall attendance was 75,000, and there were 1,427 volunteers, 621 accredited media, and no shortage of Prince Harry sightings. The Invictus Games Toronto 2017 were funded by the Government of Canada, Province of Ontario, City of Toronto as well as Presenting Partner Jaguar Land Rover and other partners and sponsors.

New threads for 2018 Olympics

On Tuesday, Hudson’s Bay unveiled the Team Canada Collection that will outfit Canadian athletes at the upcoming Olympic and Paralympic Winter Games PyeongChang 2018. The full uniform kit includes complete looks for the opening, closing and podium ceremonies as well as leisurewear that athletes can wear in and around the Olympic Village. The official Team Canada replica wear will be available at all Hudson’s Bay locations across Canada beginning October 2017, and online at To date, Hudson’s Bay, a Premier Partner of the Canadian Olympic Committee and the Canadian Paralympic Committee, has raised more than $41 million from the sale of the company’s iconic Red Mittens, Para Flip-Flops and additional programs. The money raised helps to provide access to elite coaching, equipment, sport medicine, nutrition and other high-performance resources that make up a world-class daily training environment.

Blue Jays draw 3,203,886 fans in 2017

Despite finishing 10 games under .500 and missing the playoffs for the first time in 3 seasons, the Blue Jays had a strong summer at the gate, averaging 39,554 fans per game at Rogers Centre (49,539 capacity for baseball). Despite a 5.5% decrease over 2016, the Blue Jays still finished tops in the AL for overall attendance, and 2nd in the AL for average attendance, behind only the Yankees.

NBL Canada officially expands to St. John’s

Four months after then NBL Commissioner Dave Magley revealed to us that a St. John’s expansion was imminent, it’s official. A couple of weeks ago, the City of St. John’s approved a 5-year lease agreement with the Irwin Simon group, which is being lead by promoter John Graham, for the use of Mile One Centre. The agreement includes an exclusivity clause which gives the Simon group first negotiating rights for a hockey team until March 31, 2019 should a QMJHL or ECHL team become available. St. John’s is currently the only NBL Canada market to not have a major junior hockey team. The AHL’s IceCaps relocated to Laval, PQ in the off-season after six seasons of AHL hockey in St. John’s. Recently, the team announced that former IceCaps COO Glenn Stanford will be a team advisor, while Trevor Murphy, formerly a Senior Director with the IceCaps, will handle day-to-day operations.

Get the Sports Business Canada weekly digest delivered to your inbox every week by joining our mailing list.

Sports Business Canada

Covering the top stories at the intersection of sports and business in Canada.