Weekly Digest: Ricoh Coliseum becomes Coca-Cola Coliseum


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From printers to soft drinks

The home of the Toronto Marlies is now Coca-Cola Coliseum. The naming rights deal – amid a flurry of recent stadium name changes in the GTA – is a 10-year partnership between MLSE and Coca-Cola. There was no word on the price tag, though Ricoh paid $10-million over 10 years for the building’s naming rights in 2003, with a five-year option to extend through 2018.

To kick off the new partnership, Coca-Cola plans to host several community skates throughout the year and donate the company’s corporate suite to different community organizations for every 2018-19 Marlies home game.

The new agreement is currently Coca-Cola’s only stadium naming rights deal in Canada.

Forge-ing ahead

Forge FC was officially unveiled as Hamilton’s entry in the CPL during a reveal event last week at Tim Hortons Field. The name pays homage to the city’s industrious roots, ambitious future and indelible spirit, while the team’s crest was inspired by Hamilton pride and its people. Tickets of the team’s inaugural season will start as low as $14 per ticket per game. Forge FC is the latest CPL team to be revealed, joining Cavalry FC (Calgary, Alberta), FC Edmonton (Edmonton, Alberta), HFX Wanderers FC (Halifax, Nova Scotia), Valour FC (Winnipeg, Manitoba) and York 9 FC (York Region, Ontario). Forge FC is owned by Bob Young, who is also the owner of the CFL’s Hamilton Tiger Cats and will play its home game at Tim Hortons Field where seating capacity will be capped at 14,000 spectators per game (vs. approx. 24,000 for football).

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