Saint John Sea Dogs President and General Manager Trevor Georgie joins the podcast to talk President Cup, fan experience at Harbour Station, and the upcoming QMJHL season.
Trevor Georgie was named the president of the Sea Dogs in January 2016, making him the youngest in the CHL, and added the general manager’s role in August. Prior to joining the Sea Dogs, the native of Mississauga, was the senior manager of consulting at Wasserman Media Group, one of the world’s largest sports agencies. His career has led him to work for, and partner with, like-minded brands across the sports and entertainment landscape, including the Toronto Maple Leafs, Toronto Raptors, Toronto FC, Florida Gators, PGA Tour events, and JUNO Awards.
- Trevor started his career in sports working for free for the Windsor Spitfires of the OHL and the Florida Gators of NCAA. He later joined one of his mentors, Richard Peddie, at MLSE.
- In addition to winning the QMJHL’s President Cup last season, the Sea Dogs won the league’s top marketing award.
- Trevor believes in a participatory, inclusive leadership style.
- Winning doesn’t guarantee financial success in major junior. For example, despite going to the Memorial Cup last season, the Sea Dogs still lost hundreds of thousands of dollars.
- The Sea Dogs are investing in fan experience. Last season, the team introduced the Alpine Ice Bar which Trevor said everyone seemed to embrace. Many times during the playoffs, it was at capacity and the team had a record year in concessions.
- The club plans on adding additional social experiences at Harbour Station in the future to attract new fans and insulate against wins and losses – including an e-sports zone and scotch bar.
- Trevor said he and his team often look outside of industry for ideas and inspiration. For example, Disney for customer service, WWE for entertainment, and Apple for technology.
- This year’s QMJHL Entry Draft held in Saint John was a major success for the city. While Trevor said the event cost his ownership group close to six figures, it resulted in $1.5 million in spinoffs for the community – including partners, hotels, and shops – and raised the bar for future QMJHL Entry Drafts.
- The Sea Dogs have established a small special committee for the 2019 Memorial Cup bid. However, Trevor explained that they won’t host unless they think they can win. The team will have a better indication of where they stand in the coming months.