#SportsBiz Canada Weekly – Sept. 11, 2016

A weekly digest of the top Canadian sports business news, tweets, and more. All links are curated by hand by the Sports Business Canada team. Posted every Sunday. Submit your links to sportsbusinesscanada@gmail.com

With modern cooking equipment, ample kitchen space and the latest amenities, the Rogers Place menu features an expansive lineup of food, reflecting the many tastes and flavours of Edmonton and Alberta, which is sure to delight the crowds. The concessions menu alone includes over 80 food items.

The Laval Rocket. That is the name chosen for the American Hockey League affiliate of the Montreal Canadiens that will begin play in the brand new Place Bell in 2017-18.

BMO’s latest campaign is trying to show Toronto FC fans the value of the soccer club’s community and how it reflects the human customer experience the bank wants to provide.

Rogers’ Hometown Hockey to launch 3rd season in Newmarket.

Rogers-owned Sportsnet has announced its sponsor roster for the upcoming World Cup of Hockey, a group comprised of Scotiabank,Molson Coors, Advil, Honda, Sonnet, Visa and Sport Chek.

Tim Hortons has brought back the stars of last year’s popular drive through videos – NHLers Sidney Crosby and Nathan MacKinnon – and asked them to don the Tim’s uniforms yet again for another round of surprise customer interactions.

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Adam Puddicombe

Adam Puddicombe is a digital marketing professional who, by day, works in the ad agency world, and by night, covers the intersection of Canadian sports, media, and technology. Adam holds a degree in commerce, with a focus in marketing, and previously worked for Hockey Night in Canada’s Play On! and the St. John’s Fog Devils of the QMJHL. Follow him on Twitter @adampuddicombe.