Last week, I came across this great blog post by Affinio that identified the top 100 most relevant Twitter accounts in sports marketing. But after reviewing the list, I noticed there were only two Canadian based profiles that made the cut. One was our friends Avish Sood and Darryn Renaud at The Sponsorship Space (@SponsorTalk). The other was Vancouver WhiteCaps’ executive Paul Fruitman @paulfruitman, another friend and early supporter of Sports Business Canada. Thanks to the low Canadian representation, I decided it would be a great idea to curate a Made in Canada list of sports business thought leaders. So here goes…
The first list is a collection of Canadian based accounts that regularly post about sports marketing, sponsorship, and media. The second list features Canadian sports execs who are active on Twitter.
The Sponsorship Space (@SponsorTalk) is Canadian-based but provides sponsorship coverage from both outside of Canada and the sports industry.
Marketing Magazine (@Marketing_Mag) provides news on Canadian marketing in general, including plenty of coverage on sports related news and activations.
Tom Mayenknecht (@TheSportMarket) hosts The Sport Market on TSN Radio and is regularly sharing Canadian #sportsbiz news on Twitter.
Sports Media in Canada (@SportsMediaCAN) tweets Canadian sports media news and ratings.
Rick Westhead (@rwesthead) is a correspondent with TSN and regularly tweets and writes about sports law matters.
S&E Sponsorship (@SESponsorship) was founded by Brian Cooper (@canadacoop), former VP of Business Development and Operations with MLSE and President of the Toronto Argos, and is one of Canada’s leading sponsorship agencies. S&E regularly shares Canadian sports sponsorship news on Twitter and their blog provides thought leadership from staff.
The T1 Agency (@TheT1Agency) is a full-service, independent creative agency in Toronto and hosts the annual Canadian Sponsorship Forum (CSFX). The team at T1 share insights on the company’s blog and President Mark Harrison (@MarkHarrison3) regularly posts from his own website.
Jeffrey Orridge, CFL Commissioner – @Commish13
Scott Moore, President of Sportsnet & NHL Properties for Rogers – @MooreScottmoore
Tom Anselmi, former President & COO at MLSE – @TomAnselmi
Trevor Georgie, President of the QMJHL’s Saint John Sea Dogs – @georgietrev
Jeff Hunt, OSEG President – @JeffHuntOT
Scott Mitchell, Hamilton Tiger-Cats CEO – @ticatmitchell
Ian McCarthy, Co-Founder of the National Basketball League of Canada – @IanMcC508
Dave Goldstein, Chief Operating Officer of Canadian Interuniversity Sport – @dgoldstein79
Mikkel Strojer, VP Brand & Fan Engagement with the Vancouver WhiteCaps – @strojer
David Hopkinson, Chief Commercial Officer with MLSE – @TeamHop
Geoff Molson, Montreal Canadiens President – @GMolsonCHC
Ty Mazereeuw, CFL VP of Corporate Partnerships – @TylerMazereeuw
Shawn Redmond, TSN VP Programming & Marketing – @ShRedmond
Jeff Deline, VP Global Partnerships at MLSE – @jdeline
Rob Mullowney, VP Operations with the AHL’s St. John’s IceCaps – @IceCapsRob
Sara Moore, SVP Business Operations with the Toronto Argos – @CFLSara
Brian Burke, President of Hockey Operations with the Calgary Flames – @Burkie2020
Tom Wright, EVP and General Manager for UFC Operations in Canada, Australia and New Zealand – @WrightUFC
Gilles Courteau, QMJHL Commissioner – @
Eugene Melnyk, Owner, Governor and Chairman of the Ottawa Senators – @MelnykEugene
Mark Shapiro, President & CEO with the Toronto Blue Jays – @MarkShapiro
Paul Fruitman, Senior Manager, Sales with the Vancouver WhiteCaps – @paulfruitman
Lee Genier, President of the NLL’s Saskatchewan Rush – @LeeGenier
Christina Litz, SVP Marketing & Content with the CFL – @Litz72
Trevor Murphy, Senior Director of Hockey Operations & Community Relations with the AHL’s St. John’s IceCaps – @IceCapsMurph
Jason DeVos, Director of Development with Soccer Canada – @jasondevos
Jim Lawson, Woodbine Entertainment CEO – @JJL_Sports
Mark Goudie, OSEG COO & CFO – @OSEGMarkGoudie
Len Rhodes, President & CEO of the Edmonton Eskimos – @LenRhodesPrez
Shannon Hosford, VP, Marketing & Communications with MLSE – @Sohoshos
Richard Peddie, Former MLSE President & CEO – @RichardAPeddie
John Pugh, Ottawa Fury FC President – @FuryFCPrez
Jeff Dykeman, Chief Business Officer with the PGA of Canada – @jeffdykeman
John Levy, President of The Score – @scorecommish
Derek Kent, CMO with Canadian Olympic Committee – @dkent1
Sam Galet, VP, Managing Director of IMG Canada – @sg_img_cda
Michael Copeland, Toronto Argonauts President & CEO – @Mike_G_Copeland
Trevor Whiffen, Governor of the OHL’s London Knights – @trevorwhiffen
Denis Hainault, Executive Director of 2017 IIHF World Junior Championship – @DenisHainault