#SportsBiz Canada Thought Leaders

Last week, I came across this great blog post by Affinio that identified the top 100 most relevant Twitter accounts in sports marketing. But after reviewing the list, I noticed there were only two Canadian based profiles that made the cut. One was our friends Avish Sood and Darryn Renaud at The Sponsorship Space (@SponsorTalk). The other was Vancouver WhiteCaps’ executive Paul Fruitman @paulfruitman, another friend and early supporter of Sports Business Canada. Thanks to the low Canadian representation, I decided it would be a great idea to curate a Made in Canada list of sports business thought leaders. So here goes…

The first list is a collection of Canadian based accounts that regularly post about sports marketing, sponsorship, and media. The second list features Canadian sports execs who are active on Twitter.

Thought Leaders

The Sponsorship Space (@SponsorTalk) is Canadian-based but provides sponsorship coverage from both outside of Canada and the sports industry.

Marketing Magazine (@Marketing_Mag) provides news on Canadian marketing in general, including plenty of coverage on sports related news and activations.

Tom Mayenknecht (@TheSportMarket) hosts The Sport Market on TSN Radio and is regularly sharing Canadian #sportsbiz news on Twitter.

Sports Media in Canada (@SportsMediaCAN) tweets Canadian sports media news and ratings.

Rick Westhead (@rwesthead) is a correspondent with TSN and regularly tweets and writes about sports law matters.

S&E Sponsorship (@SESponsorship) was founded by Brian Cooper (@canadacoop), former VP of Business Development and Operations with MLSE and President of the Toronto Argos, and is one of Canada’s leading sponsorship agencies. S&E regularly shares Canadian sports sponsorship news on Twitter and their blog provides thought leadership from staff.

The T1 Agency (@TheT1Agency) is a full-service, independent creative agency in Toronto and hosts the annual Canadian Sponsorship Forum (CSFX). The team at T1 share insights on the company’s blog and President Mark Harrison (@MarkHarrison3) regularly posts from his own website.


Jeffrey Orridge, CFL Commissioner – @Commish13

Scott Moore, President of Sportsnet & NHL Properties for Rogers – @MooreScottmoore

Tom Anselmi, former President & COO at MLSE – @TomAnselmi

Trevor Georgie, President of the QMJHL’s Saint John Sea Dogs – @georgietrev

Jeff Hunt, OSEG President – @JeffHuntOT

Scott Mitchell, Hamilton Tiger-Cats CEO – @ticatmitchell

Ian McCarthy, Co-Founder of the National Basketball League of Canada – @IanMcC508

Dave Goldstein, Chief Operating Officer of Canadian Interuniversity Sport – @dgoldstein79

Mikkel Strojer, VP Brand & Fan Engagement with the Vancouver WhiteCaps – @strojer

David Hopkinson, Chief Commercial Officer with MLSE – @TeamHop

Geoff Molson, Montreal Canadiens President – @GMolsonCHC

Ty Mazereeuw, CFL VP of Corporate Partnerships – @TylerMazereeuw

Shawn Redmond, TSN VP Programming & Marketing – @ShRedmond

Jeff Deline, VP Global Partnerships at MLSE – @jdeline

Rob Mullowney, VP Operations with the AHL’s St. John’s IceCaps – @IceCapsRob

Sara Moore, SVP Business Operations with the Toronto Argos – @CFLSara

Brian Burke, President of Hockey Operations with the Calgary Flames – @Burkie2020

Tom Wright, EVP and General Manager for UFC Operations in Canada, Australia and New Zealand – @WrightUFC

Gilles Courteau, QMJHL Commissioner – @gcourteauhockey

Eugene Melnyk, Owner, Governor and Chairman of the Ottawa Senators – @MelnykEugene

Mark Shapiro, President & CEO with the Toronto Blue Jays – @MarkShapiro

Paul Fruitman, Senior Manager, Sales with the Vancouver WhiteCaps – @paulfruitman

Lee Genier, President of the NLL’s Saskatchewan Rush – @LeeGenier

Christina Litz, SVP Marketing & Content with the CFL – @Litz72

Trevor Murphy, Senior Director of Hockey Operations & Community Relations with the AHL’s St. John’s IceCaps – @IceCapsMurph

Jason DeVos, Director of Development with Soccer Canada – @jasondevos

Jim Lawson, Woodbine Entertainment CEO – @JJL_Sports

Mark Goudie, OSEG COO & CFO – @OSEGMarkGoudie

Len Rhodes, President & CEO of the Edmonton Eskimos – @LenRhodesPrez

Shannon Hosford, VP, Marketing & Communications with MLSE – @Sohoshos

Richard Peddie, Former MLSE President & CEO – @RichardAPeddie

John Pugh, Ottawa Fury FC President – @FuryFCPrez

Jeff Dykeman, Chief Business Officer with the PGA of Canada – @jeffdykeman

John Levy, President of The Score – @scorecommish

Derek Kent, CMO with Canadian Olympic Committee – @dkent1

Sam Galet, VP, Managing Director of IMG Canada – @sg_img_cda

Michael Copeland, Toronto Argonauts President & CEO – @Mike_G_Copeland

Trevor Whiffen, Governor of the OHL’s London Knights – @trevorwhiffen

Denis Hainault, Executive Director of  2017 IIHF World Junior Championship – @DenisHainault

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Adam Puddicombe

Adam Puddicombe is a digital marketing professional who, by day, works in the ad agency world, and by night, covers the intersection of Canadian sports, media, and technology. Adam holds a degree in commerce, with a focus in marketing, and previously worked for Hockey Night in Canada’s Play On! and the St. John’s Fog Devils of the QMJHL. Follow him on Twitter @adampuddicombe.