#Sportsbiz Canada Weekly – 1.13 Million Canadians Watch Brier Final


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A Brier to Remember

It was a fairytale ending in St. John’s last Sunday as Brad Gushue captured his first Brier title in front of a hometown crowd. A total of 122,192 fans filled Mile One Centre throughout the week, putting attendance ahead of last year’s Tim Horton’s Brier in Ottawa and on par with past ~10,000 venue Briers (Mile One holds 6,287 for hockey) such as Halifax in 2010 and London in 2011. Next stop for Gushue and co. is the Ford World Men’s Championship happening in Edmonton April 1-9. The event is being dubbed ‘The Last Hurrah’ at Northlands Coliseum, a venue that holds the attendance record for the Tim Horton’s Brier (281,985 in 2005), the Ford Worlds (184,970 in 2007), and the Tim Horton’s Roar of the Rings Olympic Trials (175,952). But without an Alberta team representing Canada this go around, it’ll be interesting to see how ticket sales go. That said, there’s a lot of Newfoundlanders living in Alberta.

Canada 70,000s

76,000 spectators jammed BC Place last Saturday and Sunday for the 2017 HSBC Canada Men’s Sevens tournament, representing a 26% growth over last year and setting a new record for a rugby event in Canada. Over the weekend, it was also announced that HSBC will sponsor Rugby Canada’s ‘Rookie Rugby’ programme, helping Rugby Canada deliver a range of new and expanded programs over the next three years (2017-2020). The 2017 HSBC Canada Women’s Sevens tournament goes May 27-28 at Westhills Stadium in Langford, BC.

Good News For Leafs Fans?

In an effort to curb scalpers and cut the team in on missed revenue, the Leafs are hiking season ticket prices by between $7 and $16 per ticket per game next season. The team is also introducing a membership package to offer full-season tickets, multi-game packages, and membership rewards.

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Sports Business Canada

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