A weekly digest of the top Canadian sports business news, tweets, and more. All links are curated by hand by the Sports Business Canada team. Submit your links to email@example.com.
Bring It In Female CFL Fans
The CFL launched a new promotion #BringItIn this week in an attempt to bring in new fans with a focus being on recruiting female fans. The video collateral was developed with the same firm that designed the ad campaign for Justin Trudeau’s 2015 election bid.
— Paulo Senra (@paulosenra) May 4, 2017
Memorial Cup Followings
The CHL playoffs are really starting to heat up and Twitter Canada released of Memorial Cup contenders based on following. The 2017 Memorial Cup host Windsor Spitfires rank third and have a great chance to move up the list while they host. The championship tournament runs May 19-28.
— Cam Gordon (@cam_gordon) May 3, 2017
A Premier League for Canada
First the MLS and now the Canadian Premier League. Is soccer ripe for growth in Canada? The founding cities of Winnipeg and Hamilton are betting on it. These cities have football stadiums and there is a glimmer of possibility for growth of the game into cities where the CFL is present.
— CPL (@CPLsoccer) May 7, 2017
Basketball Traveling Well Up North
The National Basketball League of Canada announced expansion plans for a Sudbury team. Breaking news today lists St. John’s, NL as another front runner for getting a NBL Canada franchise. If St. John’s were to successfully acquire a franchise it would allow the conferences to be balanced with six teams apiece.
— Nick Liard (@NickLiard) May 9, 2017
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