CFL Launches Bring It In Campaign to Attract New Fans

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Bring It In Female CFL Fans

The CFL launched a new promotion #BringItIn this week in an attempt to bring in new fans with a focus being on recruiting female fans. The video collateral was developed with the same firm that designed the ad campaign for Justin Trudeau’s 2015 election bid.

Memorial Cup Followings

The CHL playoffs are really starting to heat up and Twitter Canada released of Memorial Cup contenders based on following. The 2017 Memorial Cup host Windsor Spitfires rank third and have a great chance to move up the list while they host. The championship tournament runs May 19-28.

A Premier League for Canada

First the MLS and now the Canadian Premier League. Is soccer ripe for growth in Canada? The founding cities of Winnipeg and Hamilton are betting on it. These cities have football stadiums and there is a glimmer of possibility for growth of the game into cities where the CFL is present.

Basketball Traveling Well Up North

The National Basketball League of Canada announced expansion plans for a Sudbury team. Breaking news today lists St. John’s, NL as another front runner for getting a NBL Canada franchise. If St. John’s were to successfully acquire a franchise it would allow the conferences to be balanced with six teams apiece.


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Sports Business Canada

Covering the top stories at the intersection of sports and business in Canada.