A weekly digest of the top Canadian sports business news, tweets, and more. All links are curated by hand by the Sports Business Canada team. Posted every Sunday/Monday. Submit your links to firstname.lastname@example.org.
End of an Era
Last week, Canadian hockey legend Hayley Wickenheiser announced she was retiring after 23 years on the Canadian women’s team and almost a dozen Olympic and world championship gold medals. Her announcement was met with an outpouring of messages on social media, including a montage from Gatorade who signed Wickenheiser to their roster of high-performing athletes in 2015.
— Hayley Wickenheiser (@wick_22) January 14, 2017
— Gatorade Canada (@GatoradeCanada) January 15, 2017
The Soccer Network
After a record setting year for MLS in Canada, TSN announced last week a new, multi-year media rights extension that sees the network become Canada’s exclusive English-language broadcaster of MLS and continue to be the exclusive home of the MLS All-Star Game, MLS Cup Playoffs, and MLS Cup.
— TSN PR (@TSN_PR) January 10, 2017
What’s in Store for 2017?
Data, VR, cyber risks, and brand protection are all issues and opportunities Deloitte predicts will be top of mind for sports execs this year.
— Kris Mychasiw (@Mychasiw) January 11, 2017
No Edwing, Less Fans?
2017 was a big year at the gate for the Blue Jays, but now that Edwing has landed south of the border, TSN’s Rick Horrow examines if his absence will affect the Blue Jays’ AL-leading attendance in 2017.
— #Sportsbiz Canada (@sportsbizcanada) January 12, 2017
Let it Rain!
Bobbleheads, t-shirts and… umbrellas! On April 16th when the Blue Jays host the Orioles, the first 20,000 fans through the gate at Rogers Centre will receive a Bringer of Rain Umbrella courtesy of Sonnet. Props to the Blue Jays marketing team on this one. Amazing promo.
— Blue Jays (@BlueJays) January 17, 2017
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