#Sportsbiz Canada Weekly – January 17, 2017

hayley-wickenheiser-gatorade

A weekly digest of the top Canadian sports business news, tweets, and more. All links are curated by hand by the Sports Business Canada team. Posted every Sunday/Monday. Submit your links to sportsbusinesscanada@gmail.com


End of an Era

Last week, Canadian hockey legend Hayley Wickenheiser announced she was retiring after 23 years on the Canadian women’s team and almost a dozen Olympic and world championship gold medals. Her announcement was met with an outpouring of messages on social media, including a montage from Gatorade who signed Wickenheiser to their roster of high-performing athletes in 2015.


The Soccer Network

After a record setting year for MLS in Canada, TSN announced last week a new, multi-year media rights extension that sees the network become Canada’s exclusive English-language broadcaster of MLS and continue to be the exclusive home of the MLS All-Star Game, MLS Cup Playoffs, and MLS Cup.


What’s in Store for 2017?

Data, VR, cyber risks, and brand protection are all issues and opportunities Deloitte predicts will be top of mind for sports execs this year.


No Edwing, Less Fans?

2017 was a big year at the gate for the Blue Jays, but now that Edwing has landed south of the border, TSN’s Rick Horrow examines if his absence will affect the Blue Jays’ AL-leading attendance in 2017.


Let it Rain!

Bobbleheads, t-shirts and… umbrellas! On April 16th when the Blue Jays host the Orioles, the first 20,000 fans through the gate at Rogers Centre will receive a Bringer of Rain Umbrella courtesy of Sonnet. Props to the Blue Jays marketing team on this one. Amazing promo.


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Adam Puddicombe

Adam Puddicombe is a digital marketing professional who, by day, works in the ad agency world, and by night, covers the intersection of Canadian sports, media, and technology. Adam holds a degree in commerce, with a focus in marketing, and previously worked for Hockey Night in Canada’s Play On! and the St. John’s Fog Devils of the QMJHL. Follow him on Twitter @adampuddicombe.