#Sportsbiz Canada Weekly – November 14, 2016


A weekly digest of the top Canadian sports business news, tweets, and more. All links are curated by hand by the Sports Business Canada team. Posted every Sunday/Monday. Submit your links to sportsbusinesscanada@gmail.com

PrimeTime Moment

On Monday at the 9th Annual PrimeTime Sports Conference in Toronto, NHL Commissioner Gary Bettman discussed the NHL’s participation at the 2018 Olympics in South Korea, among other things. The NHL will meet with IIHF in New York this week, with a decision likely coming in January.

Huskies Return

The Toronto Raptors kicked it old school on Saturday night to mark the 70th anniversary of the first ever NBA (BAA) game in Toronto. The team introduced blue and white uniforms and court for the game, the same colours adorned by Toronto’s other pro sports franchises – the Leafs, Blue Jays, and Argos.

Toronto Blue Jay$

It’s become pretty obvious that for the Blue Jays to maintain fan engagement levels (attendance, TV ratings, merchandise sales), the team needs to be a contender. It appears the execs at Rogers agree as reports indicate that the Blue Jays are reinvesting in the on-field product in 2017. If the team can’t come to terms with Edwin and Bautista, expect them to look at alternatives who can make an immediate impact such as Kendrys Morales who was recently signed by the team.

UFC Fight Night in Halifax

Good news for Canadian UFC fans as the franchise announced that it is returning to Atlantic Canada for a televised event in February 2017. The UFC’s first visit to Halifax drew a crowd of 10,782 at the Scotiabank Centre.

Scotiabank 2017 NHL Centennial Classic

The NHL announced last week that Scotiabank will be the title partner of the 2017 NHL Centennial Classic taking place on New Year’s Day at BMO Field between the Leafs and Red Wings. The partnership is another example of Scotiabank’s support of hockey at all levels in Canada, specifically the NHL as the League’s official bank. As per the NHL, Scotiabank branding will be prominent on-site and across the League’s digital platforms. Scotiabank will receive an in-ice logo position; camera-visible dasherboards; and brand exposure across outdoor game assets including game program, videoboard, and stadium announcements. Scotiabank will also be featured prominently via digital media ads on NHL.com and posts across NHL Social platforms.

That’s it for another week. Be sure to join our mailing list to stay up-to-date with all the sports biz news in Canada.

Sports Business Canada

Covering the top stories at the intersection of sports and business in Canada.