#Sportsbiz Canada Weekly – October 2, 2016

A weekly digest of the top Canadian sports business news, tweets, and more. All links are curated by hand by the Sports Business Canada team. Posted every Sunday. Submit your links to sportsbusinesscanada@gmail.com

World Cup of Hockey

The World Cup of Hockey concluded on Thursday and by most accounts, the tournament was a success for the NHL, brands, and broadcasters in Canada. But everything wasn’t perfect. On the same night the Blue Jays hosted the Orioles in a pivotal series, tickets for the final between Canada and Europe were selling on Stubhub for as low as $20. And TV ratings were soft south of the border, likely due in part to the Americans early exit from the tournament.

Blue Jays Attendance

The Blue Jays punched their ticket to the postseason for the second straight season with a 2-1 victory over the Boston Red Sox on Sunday evening. Despite ups and downs on the field in 2016, this year has been a huge success off the field. In Mark Shapiro’s first season as President, the Blue Jays welcomed over 3.3 million fans to Rogers Centre, good for 3rd in the MLB, and enjoyed sky high TV ratings (according to Neilsen, TV ratings were up 50% year over year through July). Expect the momentum to continue into the playoffs if the Blue Jays can get past the Orioles on Tuesday night.

Belleville Senators

In a trend that continues in the AHL, the Ottawa Senators are bringing their AHL affiliate closer to home as the Binghamton Senators will become the Belleville Senators for the 2017-18 season. The move comes after Belleville City Council approved an $18.5 million renovation to Yardmen Arena. Upgrades will include VIP seating, VIP concessions and brand new premium glass seats according to the team’s recently launched website. Belleville will become the 3rd Canadian AHL team joining the Toronto Marlies and the St. John’s IceCaps (soon to be Laval Rocket).

NBA Canada Series

The first game of the #NBACanadaSeries was played on Saturday night in Vancouver as the Raptors defeated the Golden State Warriors in front of a packed house at Rogers Arena. Despite the Grizzles leaving town 15 years ago, basketball culture is still alive and well on the west coast and many argue that both Vancouver and Seattle should have NBA teams. Next stop for the Raptors is a visit to Calgary on Monday night before hitting the road.

Adam Puddicombe

Adam Puddicombe is a digital marketing professional who, by day, works in the ad agency world, and by night, covers the intersection of Canadian sports, media, and technology. Adam holds a degree in commerce, with a focus in marketing, and previously worked for Hockey Night in Canada’s Play On! and the St. John’s Fog Devils of the QMJHL. Follow him on Twitter @adampuddicombe.