#Sportsbiz Canada Weekly – October 10, 2016

A weekly digest of the top Canadian sports business news, tweets, and more. All links are curated by hand by the Sports Business Canada team. Posted every Sunday. Submit your links to sportsbusinesscanada@gmail.com

Blue Jays

To start the week, more than 4 million people caught part of the Blue Jays wild-card win against the Baltimore Orioles to clinch a spot in the ALDS. See how Canada reacted online to Edwin’s walk-off home run. 

While Darren Rovell reported on Friday that tickets for Game 2 of the ALDS between the Blue Jays and Rangers at Arlington could be had for $15 on StubHub just hours to opening pitch, it was a much different situation this weekend in Toronto.

This infographic shared by the Globe and Mail shows demand was sky high for the Game 3 in Toronto with an expected attendance of 49,934 at Rogers Centre (announced attendance was 49,555) and a median ticket price of $237.

MLB ‘At Bat’ App

Mark Burns reported that MLB’s ‘At Bat’ App is the top sports league app with approx. 8.5 million people using it daily. However, this is based on US users. I’m curious to see what the Canadian breakdown is and how the numbers compare to apps such as The Score and TSN. I’ll see if I can dig up stats for a future article.


I’ve been plugged into Snapchat during the World Cup of Hockey and MLB playoffs. I posted a couple of weeks ago that Rogers had a Snapchat filter available during Canada games. I’ve also seen native ads from Sportsnet recently as Snapchat introduces new ad units and their API to third parties. During the MLB playoffs, there’s been a Blue Jays Snapchat filter and a Snapchat story for each game (like the one below). These are targeted based on your location and behaviour (such as who you friend and what stories you view).


Scotiabank went all-in for the World Cup of Hockey and it paid off. According to Solutions Research Group, 25% of Canadian noticed Scotiabank on an unaided basis during the event, putting them ahead of Canadian Tire, Tim Hortons, Visa, and Rogers in its final ranking of participating brands.

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Adam Puddicombe

Adam Puddicombe is a digital marketing professional who, by day, works in the ad agency world, and by night, covers the intersection of Canadian sports, media, and technology. Adam holds a degree in commerce, with a focus in marketing, and previously worked for Hockey Night in Canada’s Play On! and the St. John’s Fog Devils of the QMJHL. Follow him on Twitter @adampuddicombe.