#Sportsbiz Canada Weekly – Scotties Success


A weekly digest of the top Canadian sports business news, tweets, and more. All links are curated by hand by the Sports Business Canada team. Submit your links to sportsbusinesscanada@gmail.com

Scotties Success

As of mid-week (13 of 22 draws), the Scotties Tournament of Hearts had drawn 31,358 fans at Meridian Centre in St. Catherine’s. That number was already close to exceeding last year’s total of 38,854 in Grand Prairie. TV ratings were also trending well as draw 12 had a larger audience on TSN than the last Raptors game before the All-Star break. Bell/TSN has yet to release the audience numbers for Sunday’s championship between Manitoba and Ontario but last year’s final drew a one-night audience of 825,000 viewers on TSN. The next stop for Curling Canada is the Brier which gets underway this weekend in Newfoundland. The last time the Brier was held in Canada’s youngest province was 1972.

Edit: The total attendance for the tournament was 56,804. 

UFC Heading to E-Town?

With GSP back in the fold, the promotion is currently targeting Canada for UFC 216 on Sept. 9th. Rumours are swirling that the event will be in Edmonton. Dana White says…”possibly”. We’ll have to wait and see. UFC’s recent event in Halifax drew 8,123 and $575,832 gate, down from the first Halifax event in 2014.

Rogers Centre Facelift

One of the reasons Mark Shapiro was brought into the Blue Jays fold was to oversee a renovation of Rogers Centre. One of the hot topics in recent years has been the possibility of installing natural grass inside the dome. While Shapiro is not ruling anything out, he made it clear that improving fan experience and turning the stadium into a ballpark is top priority.

Leafs Going Green

On March 18th, the Toronto Maple Leafs will pay homage to their past by donning Toronto St. Pats jerseys. The white and green threads will go great with St. Patrick’s Day weekend and should be a hit with fans.

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Sports Business Canada

Covering the top stories at the intersection of sports and business in Canada.