A weekly digest of the top Canadian sports business news, tweets, and more. All links are curated by hand by the Sports Business Canada team. Posted every Sunday. Submit your links to email@example.com.
— Scotiabank (@scotiabank) September 1, 2016
— adidas (@adidasUS) September 17, 2016
Round robin play for #WCH2016 kicked off on Saturday Sept. 17, 2016 and sponsors were quick to capitalize. ScotiaBank recently released the full-length version of their hockey nostalgia commercial that has been airing for a few weeks now. Nostalgia has been an effective way to reach commercial audiences lately and it has always been effective in sports marketing. Adidas, the official on-ice partner, has been strongly promoting the new tournament jerseys for weeks.
The NHL is eyeing jersey ads, but will hockey fans call offside? https://t.co/0kFSs3N0E0
— Report on Business (@globebusiness) September 17, 2016
Speaking of jerseys, SAP bought the right to display their logo on jersey shoulders at #WCH2016. Hate it or love it, this is the closest look we have at the future of NHL jersey sponsorship.
New Twitter Emoji
— #WCH2016 (@NHL) September 15, 2016
Twitter Canada launched a new emoji that will appear every time you use #WCH2016 in a tweet. They have a number of other initiatives centering around #WCH2016 including online Q&As and team stickers. You can read about all things Twitter is doing for the World Cup of Hockey in our recent blog.
What to do at #WCH2016
— blogTO (@blogTO) September 17, 2016
There is something fun to check out every day at the ScotiaBank World Cup of Hockey Fan Village. The main stage features musical performances by the Sam Roberts Band, Elliott Brood and Green Day.
Jays Pass 3 Million Mark
— Sportsnet (@Sportsnet) September 14, 2016
The 2016 team has a chance at setting the fifth highest attendance total in the history of franchise. If they are going to do that they will need to play better at home and at the time of writing this the Blue Jays have dropped into a tie for the wildcard spot.
36 Years of Terry Fox
— TerryFoxFoundation (@TerryFoxCanada) September 1, 2016
— The Globe and Mail (@globeandmail) September 14, 2016
Today is the 36th edition of the fundraiser that honours Terry’s legacy. To date $700 million dollars has been raised in his name for cancer treatment and research. This week a new exhibit was unveiled at Canada’s Sports Hall of Fame. The title of the exhibit is “Terry Fox: Running to the heart of Canada”. The exhibit can be visited until Dec. 31, 2016.