When the next round of F1 TV rights are negotiated in Canada, it will potentially provide a look into how global leagues with big OTT aspirations are going to treat Canada. Will they work with Rogers and Bell like WWE Network has? Will they avoid them and go direct? We examine.
The first race of the F1 season was yesterday in Australia, with Lotus winning the first race of the year. However, the biggest story was Lewis Hamilton’s debut with the Mercedes-Benz team. What’s more interested for us at Sports Business Canada was a new sponsor on his racing suit: BlackBerry. BlackBerry have been everywhere since […]