Adam and Jeff connect on Facebook Messenger to discuss the new 20-year, $800-million arena naming rights deal between MLSE and Scotiabank.
A weekly digest of the top Canadian sports business news, tweets, and more. All links are curated by hand by the Sports Business Canada team. Submit your links to firstname.lastname@example.org. SBC Podcast presented by Affinio This week on the podcast, we talk Leafs and Raptors playoff runs, and if the Blue Jays slow start will have an impact […]
In this guest post, Chris Dunne shares highlights from a recent Toronto Region Board of Trade Young Professionals Network event where Jordan Vader and Aalum Jaffer from MLSE discussed how to unlock the magic in brand partnerships. This post originally appeared on The Sponsorship Space. Partnership. It’s a term that continues to grow in popularity among marketers, particularly […]