If you tuned into the Canada vs. Czech Republic game on Friday night, you likely noticed a new innovation the NHL is testing for the tournament. Instead of seeing in-venue rinkboards, viewers on TV were served digital rinkboards with one brand owning all visible rinkboard real estate for a period of time during the broadcast. It […]
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#SportsBiz Canada Weekly – Sept. 11, 2016
A weekly digest of the top Canadian sports business news, tweets, and more. All links are curated by hand by the Sports Business Canada team. Posted every Sunday. Submit your links to sportsbusinesscanada@gmail.com. “This is your house.” #Oilers Chairman Daryl Katz to our fans at the @RogersPlace Grand Opening. Watch live: https://t.co/ZelELpaclA — Edmonton Oilers (@EdmontonOilers) September […]
Scotiabank betting the bank on hockey
Since the start of the NHL season, I’ve been seeing a ton of ads promoting Scotiabank’s NHL debit and credit cards. So this past Sunday during our weekly Twitter chat #SBCLive, I decided to get some feedback from followers by posting this question: The reason I asked is because I’m a big hockey fan. And […]
