Recently, the CFL opened up bidding for their league-wide jersey sponsor. Adam and Jeff connected on Facebook Messenger to discuss.
This month, there has been some serious debate about Canadians paying less for television sports content than their American counterparts. It’s been highlighted that ESPN charges double that of TSN and TSN2 for similar content, and thus us Canadians are getting great value from our sports providers. But from a regional perspective, in America there […]
At the University of Toronto Sports and Business Association Sports Industry Conference last week, Gerald Woodman of the Adidas Group talked about the brand position of Adidas and how they are not selling sneakers, shirts, or whatever comes next. They are selling the lifestyle that comes with it, and the feelings and emotions evoked when […]