Tim Hortons Sponsors SportsCentre with Jay and Dan

sportscentre tim hortons jay dan

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SC with Jay and Dan

It was announced on June 1st that not only will Jay Onrait and Dan O’Toole be returning to the TSN fold this fall, but they will be hosting SportsCentre with Tim Hortons as the title sponsor. For years Tim Hortons has invested heavily into hockey sponsorship and they hope to benefit from the broad appeal this duo had when they hosted SportsCentre in the past. Tim Hortons brand integration includes, among other features: various set integrations, mug placement, customized daily show features and digital and social media executions.


Four Sports Executives Make Twitter Canada #40toFollow

In a recent blog, Twitter Canada listed the 40 top Canadian executives to follow on Twitter. Four sports business executives made the list: Tom Anselmi (Ottawa Senators), Brendan Shanahan (Toronto Maple Leafs), Wally Buono (BC Lions), and Derek Kent (Canadian Olympic Committee).


Blue Jays Surpass 1 Million Fans

Despite the worst start in franchise history, Blue Jays fans are still turning up at Rogers Centre in a big way. The Blue Jays were the first AL team to surpass 1 million fans this season, and currently sit third in the league for overall attendance (1,190,659) through 31 home games. The team has averaged 38,408 fans per game, good for fifth in the league behind only the Dodgers, Cardinals, Cubs, and Giants.


QMJHL Predicted to Return to St. John’s

Stéphane Leroux of RDS predicted last week that St. John’s will have a QMJHL team by fall of 2018. If this were to be the case, Mile One Centre would have to go one year without a tenant; the first time since before the AHL returned with the IceCaps. The past QMJHL experiment in St. John’s, the Fog Devils, folded after only three seasons. Despite this, people are optimistic considering this would be a new ownership group with a proven track record for success. This could also be good news for NBL Canada expansion to St. John’s as commissioner Magley has indicated the NBL Canada franchises have great synergy with CHL markets.


An Aging Television Audience

Magna Global and Sports Business Journal and Daily released research this week showing the median ages of television viewers, ranked oldest to youngest, in 2000, 2006, and 2016. The average age for viewers of the NHL increased by 13 years from 2000 to 2016. This was the largest increase among the major networks reported on in the study.


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Sports Business Canada

Covering the top stories at the intersection of sports and business in Canada.