Weekly Digest: Anselmi joins Sens Army

A weekly digest of the top Canadian sports business news, tweets, and more. All links are curated by hand by the Sports Business Canada team. Posted every Monday/Tuesday. Submit your links to sportsbusinesscanada@gmail.com

Ottawa’s newest Senator

Former MLSE exec Tom Anselmi has landed in the nation’s capital as CEO and President of the Ottawa Senators. According to Sens owner Eugene Melnyk, one of the key reasons behind the hire is for Anselmi to oversee the development of a new downtown home for the team. Back in November, Melnyk got formal approval to take negotiations to build a new rink at LeBreton Flats to the next step. Anselmi brings experience in that area having managed the Leafs transition to Air Canada Centre and the BMO Field renovation, as well as previously holding the GM of arena operations post with the now Canucks Sports & Entertainment.

Shanny headlines 6th Annual UTSB Sports Industry Conference

One of the largest sports conferences in Canada is set to go in less than two weeks (February 10 and 11) in Toronto. This year’s theme is “Playing Your Position” and the keynote speaker will be Toronto Maple Leafs President Brendan Shanahan. Stay tuned to SBC as we’ll be posting an article later this week with more details about the conference and what attendees can expect.

The man behind @EdmontonOilers

Great read this week over at The Sponsorship Space. Ryan Frankson (@ryanfrankson), Director of Social Media & Publications for the Edmonton Oilers, provides a behind the scenes look at what it takes to manage one of the NHL’s most influential and engaged social media portfolios.

NHL fans flock to Twitter

Habs, Pens, Matthews, and McDavid. Heading into All-Star Weekend, Twitter let’s us know what teams and players had the most mentions on Twitter during the first half of the NHL season. We’ll be chatting with Twitter Canada’s Christopher Doyle later in the week to gain more insight on first half trends.

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Adam Puddicombe

Adam Puddicombe is a digital marketing professional who, by day, works in the ad agency world, and by night, covers the intersection of Canadian sports, media, and technology. Adam holds a degree in commerce, with a focus in marketing, and previously worked for Hockey Night in Canada’s Play On! and the St. John’s Fog Devils of the QMJHL. Follow him on Twitter @adampuddicombe.