Weekly Digest: Super Bowl Ratings Down 39% on CTV


A weekly digest of the top Canadian sports business news, tweets, and more. All links are curated by hand by the Sports Business Canada team. Posted every Monday/Tuesday. Submit your links to sportsbusinesscanada@gmail.com

CRTC Ruling Impacts Super Bowl Ratings on CTV

Despite innovative efforts by Bell Media to help mitigate the impact of CRTC’s Super Bowl ruling (such as the Watch to Win Contest), ratings for this year’s thrilling game were down 39% in Canada on CTV and TSN. Overall, the network drew an average audience of 4.47 million viewers. We ran a poll during the game and 83% indicated that they were watching the game on Fox vs. CTV. Others indicated they were switching between the two channels.

5 to Watch Now Accepting Nominations

We had the opportunity to attend the 5 to Watch launch event this past week where the organization opened nominations for 2017. The “5 to Watch” is an annual celebration of Canadian sports business professionals who have achieved remarkable career success prior to their 40th birthdays. Past winners include some of the brightest young minds in the industry. The deadline for nominations is February 28th.

The Rocket Returns

Ahead of the team’s inaugural season, the Laval Rocket revealed their new uniforms last week. As previously announced, the Montreal Canadiens AHL affiliate will relocate to Laval from St. John’s at the end of the 2016-17 to begin play at the new constructed Place Bell. The team also announced their season ticket, half season, and flex package prices. The stadium is divided into five tiers with season ticket prices ranging from $15-30 per game which, at the high end, is in line with IceCaps prices of $24-30 per game.

Unlocking the Magic in Brand Partnerships

In a guest post this week, Chris Dunne shares highlights from a recent Toronto Region Board of Trade Young Professionals Network event where Jordan Vader and Aalum Jaffer from MLSE discussed how to unlock the magic in brand partnerships.

SAP Presents Passion Points: Analytics

How are analytics impacting sports industries? What’s in store for the future? SAP Presents Passion Points: Analytics in the Sports, Media and Entertainment Industries is the latest event in the Industry Leader Speaker Series presented by Schulich Sport Business Association (SSBA) and York Sport Business Association (YSBA). Frank Wheeler, Regional VP and General Manager of the Sport and Entertainment North America division of German software giant SAP will be the keynote speaker, sharing his insights into this fascinating topic and the complementary role of new technology. Following the keynote, there will be a panel discussion on best practices, trends and issues with industry leaders from Cineplex Entertainment, MLSE, Nielsen and Vision Critical. The event is happening on February 9th at the Robert McEwen Auditorium, Schulich School of Business at York University and you can register here.

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Adam Puddicombe

Adam Puddicombe is a digital marketing professional who, by day, works in the ad agency world, and by night, covers the intersection of Canadian sports, media, and technology. Adam holds a degree in commerce, with a focus in marketing, and previously worked for Hockey Night in Canada’s Play On! and the St. John’s Fog Devils of the QMJHL. Follow him on Twitter @adampuddicombe.