How the conversation around the 2018 Winter Olympics unfolded on Twitter

Christopher Doyle, left, and Cameron Gordon.

Twitter Canada’s Christopher Doyle (Director of Partnerships/Head of Sports) and Cameron Gordon (Head of Communications) provide insights into how the conversation around the PyeongChang 2018 Olympic Winter Games unfolded on the platform. 

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Show notes:

  • 1:05 – Most mentioned sports on Twitter during the Olympics. The top sport was figure skating.
  • 4:22 – Curling as an emerging sport and Mr. T’s tweet.
  • 6:33 – The Twitter storm around Tessa Virtue and Scott Moir including Tessa’s interaction with the actor Ryan Reynolds. Tessa and Scott’s Twitter followings more than doubled during the Olympics.
  • 10:41 – Athletes taking to Twitter to thank fans, sponsors, coaches, teammates, and family after events.
  • 12:50 – Athletes incorporating Twitter as part of their sponsorship strategy.
  • 17:54 – The story of Mark McMorris. He is the most followed Team Canada member on Twitter.
  • 21:35 – Live streaming and sponsorships on Twitter. CBC streamed seven different events during the Olympics and key Canadian brands such as Air Canada, SportChek, Visa, and Toyota ran campaigns on Twitter.
  • 26:06 – Air Canada’s #FlyTheFlag campaign and the power of emojis on the platform.
  • 28:45 – Will the NHL return to the Olympics in 2022?

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