Weekly Digest: 72% of Canadians watched World Cup on CTV, TSN, and RDS


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NetflixWorld Cup and Chill

72% of Canadians – or 25.8 million viewers – consumed a whopping 200 million hours of World Cup coverage on CTV, TSN, and RDS. Furthermore, TSN digital platforms recorded 7.3 million video starts throughout the tournament, making it the most-streamed event in the network’s history. Audiences peaked at 5.4 million viewers at 12:53 p.m. ET as France won their first World Cup since 1998 with a 4-2 win over Croatia.

And then there were Seven…

The Canadian Premier League (CPL) is coming to Mile 0. Last Friday, Pacific FC was introduced in front of hundreds of local supporters and business leaders in Victoria, BC. The team’s logo – a stylized Douglas Fir tree – represents strength and survival, while the name and colours were inspired by the power and energy of Vancouver Island’s ocean surroundings. Pacific FC is owned by former Canadian International players Josh Simpson and Rob Friend, along with Knightsbridge Capital CEO Dean Shillington, and will play out of a redesigned 6,500-seat Westhills Stadium in Langford, BC.

Starting Six

The Fraser Valley Bandits will be one of six founding teams taking the court for the start-up Canadian Elite Basketball League (CEBL) next May; joining previously announced Edmonton, Saskatchewan, Guelph, Niagara, and Hamilton. Wearing orange, blue and white, the Bandits logo depicts an image of a red fox, an animal common to BC. As President & COO, Western Operations, Lee Genier will oversee team operations for the CEBL-owned Bandits, Edmonton Stingers, and Saskatchewan Rattlers. The Bandits will play their home games at the 7,000-seat Abbotsford Centre, which was the home of the AHL’s Abbotsford Heat from 2009 to 2014.

Kawhi (relunctantly) joins The North

Thanks to what was arguably the biggest trade in team history, former NBA Finals MVP Kawhi Leonard is now a Toronto Raptor. Despite outcry on social media by both Toronto fans and outgoing franchise player DeMar DeRozan, Kawhi represents an opportunity for the Raptors to reinvigorate a restless fan base and reach the NBA Finals for the first time in team history. Time will tell if the juice was worth the squeeze.

Maritime Football bid gains support

Halifax regional council unanimously approved a motion directing the municipality’s chief administration officer to officially enter preliminary negotiations with Maritime Football Ltd. – a group lead by former Pheonix Coyotes president Anthony Leblanc – and the provincial government regarding the viability of a CFL team and new stadium in Halifax. In an interview earlier this year, Leblanc told Sports Business Canada that his group is looking to develop a 24,000-seat stadium and mixed-use development similar to Lansdowne Park in Ottawa, with a 75% season ticket target. According to CBC, Leblanc hopes to start a season ticket drive as early as Labour Day to gauge public interest.

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