Podcast Ep. 07 – Dave Magley on NBL Canada Expansion

nbl canada dave magley

NBL Canada Commissioner Dave Magley joins the podcast to discuss the league, their recent expansion to Sudbury and the future of the league, especially as it relates to expansion to St. John’s.

Dave Magley is the commissioner of the National Basketball League of Canada. Prior to becoming an NBL executive in 2015, Magley was head coach of the Brampton A’s for two seasons. Dave was drafted with the fifth pick in the second round of the 1982 NBA Draft by the Cleveland Cavaliers.

Listen on Google Play Music

This episode is brought to you by our friends at Affinio – the marketing intelligence platform that reveals hidden audience insights at scale.

Show notes:

  • Earlier this month, NBL Canada expanded to Sudbury, bringing the number of teams in the league to 11.
  • Dave hopes to announce a new team for St. John’s by the end of the month. This would mean six teams in each of the league’s two divisions (Atlantic and Central).
  • Wherever there’s a major junior hockey team, Dave believes NBL Canada is a good fit.
  • In situations such as Sudbury where the new owner Dario Zulich also owns the OHLs Sudbury Wolves, NBL Canada teams can leverage first tenant privileges like favourable concession deals and a sales force that already knows the market.
  • An NBL Canada team only requires 1,500-2,000 fans per game to break even.
  • Dave believes there’s no reason NBL Canada can’t be in 25-30 markets in 5 years which would likely lead to a TV deal and major sponsorships.
  • Currently the league’s salary cap is $150,000 Canadian per team. This figure will increase as more teams become profitable. A higher salary cap would help the league attract more Canadian players.

Sports Business Canada

Covering the top stories at the intersection of sports and business in Canada.